Whatsapp Marketing in Nepal

Businesses, in the modern-day digital era, seek to leverage every possible tool to maintain connectivity with customers and ensure maximum outreach. Among these tools, WhatsApp seems to have come up as a strong platform for communication and, of late, for marketing.

With WhatsApp, they can directly communicate with their audience to build better relationships, drive conversions, and do a lot more; it has over 2.7 billion active users across the world and keeps growing in Nepal.

In this blog post, we will make an attempt to figure out what WhatsApp marketing is, how it has evolved over these years, and how Nepalese businesses can use it for generating leads that help them grow.

What is WhatsApp Marketing?

WhatsApp marketing is the strategic use of WhatsApp as a channel or platform for promoting products, services, or brand awareness. The advantage of using WhatsApp, unlike conventional channels of marketing, is that it allows interaction with customers in a much more personalized and engaging way. One can use direct messaging, broadcast lists, groups, and status updates for:

• Sharing promotional offers and updates.
• Delivering customer support.
• Sending personalized messages.
• Conducting surveys or polls.
• Sharing multimedia content; images, videos, and brochures.

This approach not only increases customer interaction but also builds up trust and reliability as customers feel directly connected to the brand.

Evolution of WhatsApp Marketing

Indeed, WhatsApp has evolved since its invention in the year 2009. From a simple messaging application, it has grown into an all-inclusive platform where businesses from all over the world thrived. Let us take a look at how things turned out for this application:

Early Years: 2009-2014

During the early days, WhatsApp was used essentially as a tool for personal communication. In the early days, it was through this medium that businesses used to interact with the customers and informally answer customer queries. But its application for marketing was very limited because of the absence of specific business-oriented features.

Acquisition by Facebook: 2014

When WhatsApp was acquired by Facebook in 2014, it acted as a catalyst. The application started embedding those features that were useful for businesses, such as multimedia sharing, increasing group size, and many more, making it a favorite among businesses to communicate updates and announcements to their customers.

Introduction of WhatsApp Business: 2018

Everything changed in its use for marketing when WhatsApp Business was introduced in 2018. This version introduced tools for SMEs, including:

• Business profiles-which included the address, website, and hours of operation.
• Quick replies to frequently asked questions.
• Labels for better organization of customer chats.
• Automated greeting and away messages.

WhatsApp API (2019-Present)

WhatsApp Business API opened new doors for bigger organizations. It allowed companies to integrate WhatsApp into their CRM systems and communicate in a more scalable and automated way. Features like end-to-end encryption guarantee safe transactions and hence are suitable for sectors like banking and e-commerce.

WhatsApp Marketing in Nepal

Due to progressive digitalization, WhatsApp has become an integral part of daily communication in Nepal. In return, companies in Nepal have started using its full potential for marketing to increase their reach and engagement.

Following are the ways businesses use WhatsApp for marketing in Nepal:

1. Lead Generation

WhatsApp is considered the most potent way of generating leads in Nepal. It helps businesses in the following way:

• WhatsApp Groups Utilization: A business can target communities or groups having topics related to their interest and share valuable content and offers to the potential leads.
• Share Click-to-Chat Links: Embedding WhatsApp links on websites and social media profiles nudges prospects to make the first move toward conversation.
• Promotion via QR Codes: WhatsApp QR codes displayed physically and digitally will have customers connected in a trice, hence being a bridge between offline and online marketing.

2. Driving Conversions

After capturing leads, WhatsApp can be used at the heart of driving conversions through:

• Customized Messaging: Sending customized offers and updates to each particular customer creates trust and will most probably drive them to purchase.
• Real-time Support: The fastest way of responding to queries will keep customers channeled down to the sales funnel.
• Follow-up Campaigns: Keeping customers updated about new products, discounts, or events, they will always be interested in coming for more.

Improvement of Customer Experience

WhatsApp is used in the following ways to attain great customer experiences by Nepali businesses:

• Offering support 24/7 through chatbots or a customer service team.
• Uploading educational content such as tutorials and frequently asked questions.
• Collecting feedback through surveys and polls for betterment of services.

The Role of Makura Creations

Therefore, WhatsApp marketing holds great potential among Nepalese businesses at Makura Creations. We are one of the cutting-edge IT companies that offers value because we will help in designing a solution so as to have enterprises leveraging WhatsApp to meet enterprise needs. From WhatsApp business profile creation to API integration, it will allow seamless communication for our clients to the audience for better service.

WhatsApp marketing is no longer an option but an obligation for any business trying to make a niche in this competitive world. Therein lies the huge potential of WhatsApp to be applied in businesses owned by Nepal so as to generate leads, effect conversions, and build up relationships with customers.

Makura Creations is here to support you in WhatsApp marketing. Let us come together and unlock the real potential of this dynamic platform, thereby enabling you to take up your business to new highs.