WordPress vs Wix, Which is Better for SEO

So, you’re ready to build a website that will get real attention online. After all, deciding would either tilt towards using WordPress or Wix. Considering there have been recent popular debates among search engine users lately, the focus is on how effective these resources are in optimizing search results of websites.

Overview

WordPress: A flexible powerful Content Management System (CMS) acknowledged for its multitasking skills and vast plugin integration opportunities.
Wix: An easy-to-use drag-and-drop website creator that allows beginners to create sites without problems.

If you are looking for basic fundamentals of SEO, both WordPress and Wix offer features such as Title Tags, Meta Descriptions, H1-H6 Tags, XML Sitemaps, Alt Tags, 301 Redirects, No Index Tags, Schema Markup, Mobile Friendly, Connect GSC, Connect GA, Connect Bing Webmaster Tools and more.

Though both come with basic SEO features, both have strengths and weaknesses that help you better your rankings on search engine pages.

In a review of millions of websites, Ahrefs discovered that 46% of WordPress sites had at least some organic traffic, compared to 1.4% of Wix sites.

WordPress vs. Wix for SEO

WordPress:

• SEO Powerhouse: WordPress is commonly regarded as an SEO champion.
• Large Ecosystem of Plugins: Many SEO plugins, such as Yoast SEO and Rank Math, are available, offering advanced features for keyword research, on-page optimization, sitemap generation, and more.
• Flexibility and Control: WordPress provides the most control over your website code and structure for advanced SEO techniques, including custom meta descriptions, canonical tags, and schema markup.
• Large Community: An enormous community of developers and users means valuable resources, support, and advice from experts on SEO best practices.

Wix:

• Easy to Use yet Limited: Wix offers standard SEO features like meta title and description editors, though the extent of customization is less compared to WordPress.
• Wix SEO Wiz: This guides you through a step-by-step SEO setup process but probably will not provide as much control and flexibility as some of the dedicated SEO plugins available.
• Lack of Control: Since Wix is proprietary, this limits your control of some of your website code, which sometimes may impede advanced SEO optimization.

WordPress vs. Wix for SEO Cost

WordPress:

• Free: WordPress itself is free to use.
• Hosting Costs: You will have to pay for hosting, which generally costs $3-10 per month.
• Plugins: While most vital SEO plugins are free, some premium plugins come with extra costs.

Wix:

• Paid Plans: Wix offers various pricing plans. Each plan has different features and limitations.
• Free Plan: This plan is minimal and includes Wix branding.
• E-commerce Plans: If you’re running an online store, you’ll probably want to upgrade to a paid e-commerce plan.

How We Deliver SEO Results for Better ROI

At Makura Creations, we value a properly strategized SEO approach. Whether you opt for WordPress or Wix, we can help you:

1. Do deep keyword research: Pinpoint the keywords relevant to the target audience.

2. Optimize your website’s content: Create high-quality, keyword-stuffed content that resonates with your audience and pleases the algorithms.

3. Increase speed and improve the user experience: Enhance your website, making it stronger in search rankings and more engaging for users.

4. Build high-quality backlinks: Get authoritative backlinks from reputable websites that will boost the credibility of your website and its search engine rankings.

5. Track and analyze your results: Monitor the performance of your website, track key metrics, and make data-driven adjustments in your SEO strategy for continuous improvement.

Conclusion

Although SEO features are available for both WordPress and Wix, more flexibility, control, and scalability are generally available in WordPress for professional SEO optimization. Wix can be the right option for those who want ease of use, sprinkled with standard SEO functionality.

For any unique need and to discuss how we can drive your SEO, call us today at Makura Creations no matter your platform.