The Updates area of Google Business Profile (GBP) has been updated in the last few days to make it easier to upload and manage updates. The new design enables businesses to easily share important updates, offers, events, and product highlights with their customers.
Previously, many people felt that posting updates was just clunky and unimportant; with the new layout, Google is giving these updates a beautifully designed layout with pictures and CTAs.
Enhancing its beauty and usefulness, this improvement also greatly elevates the exposure of each update so that prospective clients who discover a business via search results can interact with that business right there and then.
