---
title: "Social Media Audit Template"
url: https://makuracreations.com/resource/social-media-audit-template/
description: "This Social Media Audit Template gives you a systematic framework for evaluating each platform, comparing your performance against goals"
updated: 2026-04-15
site: "Makura Creations"
---

# Social Media Audit Template

A structured audit is important for understanding results your social media activity is delivering. This Social Media Audit Template gives you a systematic framework for evaluating each platform, comparing your performance against goals, and identifying exactly where your strategy needs improvement.

## **What’s Included?**

- **Profile Completeness Review:** Detailed checklist to verify all social media platform profiles has an updated bio, visual brandings, contact details, & all the correct links in place.

- **Content Performance Analysis:** Columns to insert/update your top-performing post types, formats, & publishing frequency across Facebook, Instagram, LinkedIn, TikTok, & X.

- **Audience and Growth Metrics:** Sections to keep track of follower counts, growth rate tracker, and demographic breakdowns by platform.

- **Engagement Rate Tracker:** A section to calculate likes, comments, shares, and saves of your posts against your total reach for each platform.

- **Competitor Benchmarking:** A comparison table section to measure your posting frequency, engagement, and content strategy against two to three competitors.

- **Channel Strategy Recommendations:** Cells and sections to document findings & list of actions to improve underperforming channels based on audit results.

## **Who Is It For?**

- Social Media Managers who are conducting quarterly or annual reviews of brand performance across all active social channels.

- Digital Marketing Agencies conducting audits for new clients before building or revising a social media strategy.

- Business Owners who want details of whether their social media investment is producing results.

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