Imagine someone searching for “best coffee shops in Seattle” or “trekking in Nepal” on Google. With new AI features like AI Overviews, Google’s showing answers that really match what people want. At Makura Creations, we’re excited about what we learned at Google I/O 2025. The big takeaway? User experience and what people are looking for are the keys to standing out. Whether you’ve got an online store, a local business, or a travel blog, making your website easy and fun to use will help you shine in Google’s AI search. Here are simple tips with real examples to get you going.
Google’s AI search is all about answering exactly what someone’s asking. If they search “trekking in Nepal,” they want details like which trail is easy or what to bring. Your website needs to give clear, helpful answers. Here’s how:
Real Example: A business owner in Kathmandu searched “is there any AI-based SEO agency in Nepal?” Makura Creations made a page explaining their AI-powered SEO services, added a list of successful projects, and included a contact form for inquiries. People stayed longer to read about the projects, and Google moved their site up in AI search results, even showing it in AI Overviews. Check Google’s people-first content guide to see if your content is helpful.
Nobody likes getting lost on a website. A site that’s simple to use keeps visitors happy and tells Google’s AI search your content is great. Easy navigation means people stay longer and don’t leave right away, which helps your rankings. Here’s how to do it:
Real Example A pet shop added breadcrumbs (“Home > Services > Grooming”), links to pet care tips, footer links to their contact page, and a sticky menu for phones. Visitors checked out more pages and stayed longer, so Google ranked their site higher in AI search. Try Yoast SEO for breadcrumbs or WordPress plugins for sticky menus.
A page full of words is boring. Adding pictures, videos, and infographics makes your site fun and keeps people around longer, which Google loves. Plus, Google’s AI search can handle searches with images, so visuals are a must. Here’s how to make them work:
Real Example A flower shop aiming for “wedding flowers near me” added a picture gallery of bouquets and a video of their florist working. People stayed to watch, which lowered their bounce rate and helped their site rank better in Google’s AI search. Keep your Google Merchant Center and Business Profile up to date to connect your pictures to searches.
When people have lots of websites to choose from, a slow site makes them leave. Google’s AI search loves fast sites that keep visitors happy. Here’s how to speed things up:
Real Example A travel company aiming for “tour operator in Nepal” got their site to load in under 2 seconds by making trek photos smaller. Visitors stayed longer, and Google gave their rankings a boost.
Clicks from AI Overviews bring visitors who stay longer because Google’s AI shows them what they really want. To keep them on your site:
Real Example A fitness blog added a quiz to find the best workout plan. People spent 4 minutes answering it, which told Google the site was awesome and helped it rank higher.
In busy fields like “trekking in Nepal” or “web designer in Chicago,” Google’s AI search picks sites that make users happiest. The best ones have:
Real Example Two sites aim for “dentist in Austin.” One’s slow and full of text. The other loads fast, uses breadcrumbs, and has a video about braces. The second site ranks higher because people love it and stay longer.
Google’s AI search lets people ask big questions, like “What’s the easiest Nepal trek for beginners?” That’s your chance to stand out! AI Overviews show more kinds of sites, so your unique ideas can get noticed. Try these:
Real Example A travel blog added a video on “Easy Nepal Treks for 2025” and updated their Everest page with new permit info. It got more clicks from AI Overviews and kept people interested.
To make sure Google’s AI can find your site, do these simple things:
Real Example: A clothing store added structured data for product prices and reviews, getting a cool snippet in AI Overviews that brought more clicks.
Want your website to stand out in Google’s AI search? At Makura Creations, we love helping you reach your audience with top-notch SEO and AEO services. Whether you’re going for “best coffee shop” or “top Nepal treks,” we’ll build a site with easy navigation, great pictures, and content that answers what people want. Sign up for our newsletter to get the latest AI search tips, and reach out to us at Makura Creations to make your site rank higher and grow your business. Let’s make your website the one everyone loves!
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