How User Experience Helps You Win in Google’s AI Search: Easy Tips

Imagine someone searching for “best coffee shops in Seattle” or “trekking in Nepal” on Google. With new AI features like AI Overviews, Google’s showing answers that really match what people want. At Makura Creations, we’re excited about what we learned at Google I/O 2025. The big takeaway? User experience and what people are looking for are the keys to standing out. Whether you’ve got an online store, a local business, or a travel blog, making your website easy and fun to use will help you shine in Google’s AI search. Here are simple tips with real examples to get you going.

Give People What They’re Looking For !

Google’s AI search is all about answering exactly what someone’s asking. If they search “trekking in Nepal,” they want details like which trail is easy or what to bring. Your website needs to give clear, helpful answers. Here’s how:

• Answer their questions Write content that solves their problem. For a pet store, a page like “Best Toys for Puppies” with a list and tips works better than just a product page.
• Be different In a busy field like “plumber in Chicago,” share something special, like a quick story about fixing a leaky pipe for a local school.
• Help for real If you run a travel blog, write a guide with tips on picking a trekking guide in Nepal, including names of trusted locals.

Real Example: A business owner in Kathmandu searched “is there any AI-based SEO agency in Nepal?” Makura Creations made a page explaining their AI-powered SEO services, added a list of successful projects, and included a contact form for inquiries. People stayed longer to read about the projects, and Google moved their site up in AI search results, even showing it in AI Overviews. Check Google’s people-first content guide to see if your content is helpful.

Make Your Site Easy to Move Around

Nobody likes getting lost on a website. A site that’s simple to use keeps visitors happy and tells Google’s AI search your content is great. Easy navigation means people stay longer and don’t leave right away, which helps your rankings. Here’s how to do it:

• Breadcrumbs These are little links (like “Home > Nepal > Trekking in Nepal”) that show where someone is on your site and let them go back easily. A travel agency selling Everest Base Camp Trekking might use “Home > Nepal > Trekking in Nepal > Everest Trekking > Everest Base Camp Trek” so customers can jump back to the destination or activity pages easily.
• Links in your content Add links to other pages on your site. A travel blog about “trekking in Nepal” could link to a page about “What to Pack for a Trek,” keeping people interested.
• Footer links Put links to important pages like “Contact,” “About,” or “Services” at the bottom of your site. A plumber might add links to “Emergency Repairs” or “What Our Customers Say” for quick access.
• Table of contents For long pages, like a blog about “How to Start Running,” add a list at the top so people can click to sections like “Shoes” or “Training Tips.”
• Sticky menu for phones On mobile, a menu that stays on the screen while scrolling is super handy. A café might keep “Menu,” “Order Online,” and “Hours” always visible.

Real Example A pet shop added breadcrumbs (“Home > Services > Grooming”), links to pet care tips, footer links to their contact page, and a sticky menu for phones. Visitors checked out more pages and stayed longer, so Google ranked their site higher in AI search. Try Yoast SEO for breadcrumbs or WordPress plugins for sticky menus.

Use Pictures, Videos, and Infographics to Catch Eyes

A page full of words is boring. Adding pictures, videos, and infographics makes your site fun and keeps people around longer, which Google loves. Plus, Google’s AI search can handle searches with images, so visuals are a must. Here’s how to make them work:

• Clear pictures Show what you offer with bright photos. A travel blog could share beautiful shots of Nepal’s mountains to draw in hikers.
• Short videos A quick video keeps people watching. A gym might post a 1-minute stretch routine to hold visitors’ attention.
• Simple infographics Turn tricky info into easy visuals. A tech business could make a chart showing “How AI Search Helps Your Shop” in a clear way.

Real Example A flower shop aiming for “wedding flowers near me” added a picture gallery of bouquets and a video of their florist working. People stayed to watch, which lowered their bounce rate and helped their site rank better in Google’s AI search. Keep your Google Merchant Center and Business Profile up to date to connect your pictures to searches. 

Make Your Site Load Fast

When people have lots of websites to choose from, a slow site makes them leave. Google’s AI search loves fast sites that keep visitors happy. Here’s how to speed things up:

• Check how fast it loads Use Google PageSpeed Insights to find slow spots, like big pictures or messy code.
• Make pictures smaller Use tools like TinyPNG to shrink picture sizes without losing quality.
• Work well on phones Since most people search on phones, make sure your site looks good and loads quickly on small screens.

Real Example A travel company aiming for “tour operator in Nepal” got their site to load in under 2 seconds by making trek photos smaller. Visitors stayed longer, and Google gave their rankings a boost.

Get People to Stay and Explore

Clicks from AI Overviews bring visitors who stay longer because Google’s AI shows them what they really want. To keep them on your site:

• Look at what matters Check how long people stay or if they sign up for something, not just how many clicks.
• Add fun buttons Include links like “Download our free hiking guide” or “Get a free plumbing quote.”
• Make it interactive Add quizzes or tools, like a “Pick Your Perfect Coffee Maker” quiz for a kitchen store.

Real Example A fitness blog added a quiz to find the best workout plan. People spent 4 minutes answering it, which told Google the site was awesome and helped it rank higher.

Beat the Competition

In busy fields like “trekking in Nepal” or “web designer in Chicago,” Google’s AI search picks sites that make users happiest. The best ones have:

• Fast loading Under 3 seconds so people don’t leave.
• Easy navigation Clear menus and breadcrumbs.
• Fun content Pictures, videos, and infographics that keep people interested.
• Great answers Content that matches exactly what people search for.

Real Example Two sites aim for “dentist in Austin.” One’s slow and full of text. The other loads fast, uses breadcrumbs, and has a video about braces. The second site ranks higher because people love it and stay longer.

Stay Current with Google’s AI Search

Google’s AI search lets people ask big questions, like “What’s the easiest Nepal trek for beginners?” That’s your chance to stand out! AI Overviews show more kinds of sites, so your unique ideas can get noticed. Try these:

• Try new things Add videos, maps, or infographics to match what people want.
• Keep it fresh Update your pages with new tips or 2025 details, like Nepal trek permits.
• Learn more Check Google’s AI features and your site for extra tips.

Real Example A travel blog added a video on “Easy Nepal Treks for 2025” and updated their Everest page with new permit info. It got more clicks from AI Overviews and kept people interested.

Get the Tech Stuff Right

To make sure Google’s AI can find your site, do these simple things:

• Let Google see your site Use Google Search Console to check that Google can visit your pages.
• Add structured data  Make sure it matches your page content for features like star ratings. See Google’s structured data guidelines.
• Control what’s shown Use “nosnippet” or “noindex” to choose what appears in search. Check the preview controls guide.

Real Example: A clothing store added structured data for product prices and reviews, getting a cool snippet in AI Overviews that brought more clicks.

Team Up with Makura Creations to Shine in AI Search

Want your website to stand out in Google’s AI search? At Makura Creations, we love helping you reach your audience with top-notch SEO and AEO services. Whether you’re going for “best coffee shop” or “top Nepal treks,” we’ll build a site with easy navigation, great pictures, and content that answers what people want. Sign up for our newsletter to get the latest AI search tips, and reach out to us at Makura Creations to make your site rank higher and grow your business. Let’s make your website the one everyone loves!