Published 08, Mar 2024

What is seo ? A complete guide for beginners

In the ever-expanding world of cyberspace, a website alone may not be enough to connect with everyone. SEO provides ways to showcase your talents online, but the unfamiliar terminology can be intimidating for newcomers. Don’t worry! As fellow travelers in the realm of SEO, let wisdom guide your first steps – steady and joyful.

At first glance, complex strategies may seem like dense forests that are difficult for beginners to navigate. However, patient observation reveals well-tended trails leading to clarity. Rankings that once seemed unattainable goals can someday bear your name through determined yet nurturing efforts.

This guide aims to demystify such lofty peaks layer by layer for beginners who embark optimistically yet cautiously. No task is too big when approached with grace as this one unfolds step by step. 

So join us and let past lessons illuminate your journey! Each shared insight strengthens our community along life’s paths; each achieved goal uplifts those who have yet to begin their journey. Together we go onward – our expedition awaits!


SEO stands for Search  Engine Optimization and it involves strategic methods that help websites move up in search engine rankings. 

Similar to farmers tending to fields and bringing a variety of fruits together for the community, SEO directs users’ attention to your specialized offerings. Imagine curious individuals exploring vibrant markets in search of knowledge. 

With the application of SEO, your website emerges from obscurity like an artisan setting up their creations with care, hoping that others will notice them. 

Signs thoughtfully placed and lights shining bright help like-minded people discover the solutions you provide among a lively marketplace.

SEO is ever-changing, so we need to stay up-to-date with any new updates that may come.

We can see that the market is volatile, especially with the advancement of AI. We at Makura Creations always stay up-to-date with the latest changes and implement those updates so that your website stays ahead of competitors.

By improving presentation skills together, we can bring diverse talents from obscurity into the spotlight where everyone can benefit from their growth.

Why Should You Care About SEO?

In the rapidly expanding digital world, a single home under unclear wires cannot reach all curious souls. SEO creates pathways that reveal previously unknown opportunities. 

However, unfamiliar methods may make explorers cautious – but fear not, Makura Creations will handle all your SEO doubts. 

This guide will unravel the mysteries of SEO step by step, from basic principles to advanced knowledge in clear language that any beginner can understand. 

First, let’s define SEO: it involves techniques used to improve a site’s visibility on search engines when specific terms are searched for. By securing your position among busy searches through clear signs and strategic positioning, your haven will not go unnoticed.

Why pay attention to SEO? What are the benefits? Let’s find out.

  • SEO increases website traffic which translates to more potential customers.
  • It improves brand awareness and helps establish your brand as a trusted authority.
  • In comparison with paid advertising, targeting audiences through SEO brings long-term benefits at lower costs.
  • SEO often overlaps with creating better website usability and content, which benefits both users and search engines.
  • You can optimize your content for relevant keywords to reach people actively searching for what you offer.

Unveiling the Secrets to On-site SEO

Now that you understand the “why,” let’s move into the “how.” 

Picture your website as beloved tales that captivate curious minds. Search engines are like inquisitive souls wishing to uncover captivating pages. By skillfully using SEO techniques to unveil pages, you can allure and enchant visitors with the wealth of content within.

This guide reveals essential strategies that enhance the brilliance of web pages and attract more organic traffic. Let’s begin:

Demystifying the Basics:

On-site SEO comprises the fine-tuning and modifications made directly on your website to ensure that both search engines and visitors understand your pages clearly. 

This involves utilizing headers, tags, and structured content to effectively communicate each page’s purpose in an accessible manner while also establishing trust. 

Data indicates that 70% of clicks from Google searches are directed toward the top three results. Although reaching that prime position may appear challenging, making small adjustments over time can gradually elevate your site’s ranking.

The Golden Rules of SEO Optimization:

In this ever-evolving digital landscape, the temptation to chase the latest ranking factors or spam your way to the top can be strong. But remember – SEO, like any worthwhile endeavor, is a marathon, not a sprint.

Focus first on creating genuinely helpful content for real people, and structure your site with both users and search engines in mind. Choose ethical practices that won’t get you penalized down the line. Stay aware of algorithm shifts without overreacting. 

With steady optimizations and quality focus over months and years, your site can reach more of the right audience organically. 

Progress may feel gradual, but a patient, integrity-first approach is best for long-term sustainable growth.

Crafting Compelling Titles & Meta Descriptions:

When someone comes across your website in search results, the title tag and meta description are rather like the headline and subtitle of a news article – the first impressions that will entice readers to learn more or keep scrolling.

A title tag acts as your chance to greet searchers with a concise, relevant tagline between 50-60 characters. Work in your primary and secondary focus keywords naturally while still writing for people, not algorithms. 

Meta descriptions give you around 160 characters to hook readers with an accurate, appealing overview of the content and a clear call to action.

Done well, these small-but-mighty texts can help curious eyes click through to your helpful resources. With watchful editing and a focus on usefulness over tricks, you can craft descriptions that showcase your expertise and draw in both searchers and people.

Plugins: A Helping Hand or a Crutch?

WordPress plugins can be helpful tools for on-site SEO but choose them wisely.

Popular options like Yoast SEO and Rank Math guide keyword optimization, meta descriptions, and technical SEO checks. 

However, over-reliance on plugins can hinder learning and understanding the core principles of SEO.

Beyond the Headlines: More On-Site SEO Elements:

  1. Internal Linking: Just like any great story, your website is stronger when its different sections feel interconnected through well-placed internal links. Guided by relevant internal links, search engines and users alike can explore deeper into your pages of content. 
  2. Image Optimization: Don’t forget to optimize images too – give them descriptive filenames and alt text for accessibility, compress files for faster loading, and engines and users will better understand your visual stories.
  3. Header Tags (H1-H6): Headers are also important for navigation – use one clear H1 per page and subsequent H2-H6 tags to sensibly organize sections. 
  4. Bold Text and Italics: And light formatting sparingly, like italics for added emphasis but not overdone keyword stuffing. 
  5. Site Audits: Periodic site audits with online tools allow you to review your site like a reader would, identifying technical glitches or areas still needing more context.

On-site SEO is an ongoing learning process of experimentation and tracking results to see what resonates best. By thoughtfully implementing these techniques with an eye for continual improvement, your site’s true potential can emerge to attract more organic visitors to your great resources over the long haul.

Bonus Tips:

  • Part of any journey is observing what has helped or hindered others before you. Analyzing competitors’ SEO strategies can offer lessons – what engaged users and search engines alike?
  • Solve real problems by creating original, well-researched articles that keep readers engaged with your distinct perspective.
  • Earn authority gradually through diligently linking to vetted sources and crafting authentic material others find valuable enough to share. 
  • Continue evolving your craft by staying in touch with shifting industry patterns – algorithms and interests change, but great expertise endures.

With each step of continuous learning and refinement, watch your site’s visibility to the right curious eyes slowly increase. It’s a marathon, so relish steady progress toward connecting with the audience destined to appreciate all you have to offer.

Do You Need Content? And Why?

Absolutely! Content plays a crucial role in on-site SEO, and its importance cannot be overstated. Makura Creation writes content for a variety of websites. From blogs to product descriptions, we do it all. Here’s why:

  1. Content is the Foundation: At its core, search is about helping people find what they need. So when engines crawl your pages, they’re looking first and foremost to understand exactly what value and information your site offers users. This is where high-quality, authentic content shines – it lays the foundation for them to interpret your relevance.
  2. Content Attracts Organic Traffic: Rich, engaging material is the perfect bait for attracting your ideal audience. Targeting the questions and needs of real people with informative, optimized answers reels them in. 
  3. Content Builds Authority and Trust: Consistency establishes your expertise, building the kind of trust that lifts both your readers and ranking over time. 
  4. Content Encourages Backlinks: When others find your content informative and worthwhile to share, they will link back to your website. Backlinks are considered a strong signal of trust and authority by search engines, boosting your website’s ranking potential.
  5. Content Enhances User Experience: With structures supporting understanding and movement deeper, appealing content transforms a website beyond keywords into a welcoming space encouraging exploration and discovery. 

A vast majority of websites do not get organic traffic because of their below-par content. Content written by us is ranked by crawlers and attracts more organic traffic. 

Organic Traffic with a Sample Size of over 1 Billion Pages
Number of Organic Search Traffic Percentage
0 visits 90.63%
1-10 visits 5.29%
11-100 visits 2.84%
101-1,000 visits 1.04%
1,001+ visits 0.21%

Statistics Reinforce the Power of Content:

  • 94% of B2B buyers research online before making a purchase decision, highlighting the importance of high-quality content in the information-gathering stage.
  • Websites with high-quality content attract 434% more organic traffic on average than those with poor content (Source: HubSpot).
  • 61% of marketers agree that creating consistently high-quality content is their top SEO priority. (Source: Search Engine Journal)

At the heart of it all is using your passion and insights to offer genuine value. In doing so, you cultivate loyal readers while empowering engines to spread your message to those who may benefit most. That is the heart of on-site SEO – and the continual heartbeat of any quality site’s success.

Off-Page Optimization

While on-page SEO focuses on optimizing your website itself, off-page optimization delves into building its reputation and authority in the wider online world. It’s essentially about getting others to vouch for your website’s quality and relevance.

The Power of Organics:

Organic traffic is like birds finding your garden through joyful exploration. People arrive inspired by related interests and are often more eager to explore than paid visitors.

Certain keywords in your writing naturally resonate with specific souls searching online. While ads can bring crowds, organic guests feel like friendly discoveries. Their engagement nurtures real connections instead of quick reactions.

Building and maintaining strong organic traffic should be a core objective of any SEO strategy.

Blackhat vs Whitehat SEO:

In any industry, different philosophies emerge on the path to success. In SEO, some see ranking as a game to outwit systems through sneaky manipulation. But engines evolve constantly to detect such “blackhat” trickery meant more for self than actual service to users. While shortcuts seem alluring, the risks of penalties prove these tactics provide only temporary gains, if any.

Makura Creation focuses on whitehat practices that focus on genuine, consistent improvements for real people over the long run. It takes grit and patience to chart this higher course. However, the relationships we build and the trust earned through integrity pave a sustainable way forward and establish a reputation worth its weight in organic referrals.

In the end, black or white comes down to one’s motivations and methods. Blackhat may raise a website quickly, yet often leave it just as swiftly with bruised credibility once tricks are terminated. 

Whitehat lifts others uprightly as it lifts yourself, respected for maintaining focus on genuine benefit rather than mere numbers or rankings. The choice defines one’s journey – and which road is sure to still lead somewhere after any “shortcuts” are washed away.

Key Off-Page Optimization Strategies:

  1. Link Building: Just as positive word-of-mouth remains the strongest recommendation, gaining respectful links from relevant sources lends credibility in engines’ eyes. Focus first on engaging communities with quality content, measured discussions, and the occasional guest contribution spread sincerely, not spammed.
  2. Social Media Engagement: Customer care extends digitally too. An active social presence introduces you while addressing concerns promptly and builds understanding.
  3. Online Reputation Management: Reputation relies on consistency in all dealings. Address negative reviews promptly and professionally and encourage positive reviews.
  4. Local SEO: If you have a brick-and-mortar presence, optimize your website for local searches using Google My Business, local directories, and relevant citations.
  5. Influencer Marketing: Collaborate with relevant influencers in your niche to reach a wider audience and potentially earn backlinks.

Ongoing off-page activities involve building positive and respectful relationships with others. By prioritizing patience and ethical conduct over specific strategies, these interactions lead to the accumulation of connections and the transformation of curious individuals into loyal supporters – laying a strong foundation for sustainable growth in any online venture.

How Google Will Help Your Results

While Google doesn’t directly boost individual sites, understanding how their algorithms work is key. Google aims to connect users swiftly to the most helpful information available. Some ways to raise your chances:

Providing Clear Signals:

  • Relevant Content: Google prioritizes websites with content that closely matches the user’s search intent. Provide clear context for why you exist with targeted, question-answering material. 
  • Technical Optimization: Ensure your website has a clean, mobile-friendly design, fast loading times across all devices ensures comfortable experiences.
  • Positive User Experience: Google considers factors like bounce rate, dwell time, and engagement when ranking websites. Focus on creating a user-friendly experience with clear navigation and valuable content.

Adhering to Guidelines:

  • Whitehat SEO: Steer clear of manipulative maneuvers that clutter signals or waste time. Avoid manipulative tactics like keyword stuffing, link buying, or hidden content. 
  • Quality Backlinks: Focus integrity through respecting guidelines and gaining natural backlinks reflecting your merits through valuable contributions.
  • Mobile-First Indexing: Google’s mobile-first mindset cares that you serve convenience no matter the device. Ensure your website provides an optimal experience across all devices.

Utilizing Google Resources:

  • Search Console: This free tool provides valuable insights into your website’s search performance, including keywords, backlinks, and technical issues.
  • Analytics: Track your website traffic, understand user behavior, and identify areas for improvement.
  • SEO Starter Guide: Google offers comprehensive guides and resources to help you understand its ranking factors and best practices.

By dedicating yourself to learning user cues and continually enhancing services with their priorities in mind, your quality is more likely to lead the right people find the right answers through you with ease in the long run. 

Monitoring Your Results

Tracking your SEO progress is crucial to understanding what’s working, what’s not, and where to focus your efforts. Here are some key ways to monitor your SEO results:

Website Traffic

  • Organic Traffic: Gaining insights into how customers discover your products can provide valuable perspective, much like tracking foot traffic at a store. Analytics offer valuable clues about which improvements have had the most impact on guiding users to relevant materials. 
  • Bounce Rates and Dwell Time: Bounce and linger rates indicate how effectively visitors are engaging with your content. Longer lingering times signal satisfaction in finding solutions, while brief bounces may suggest areas where more intuitive guidance or helpful information is needed.
  • Traffic Sources: It’s also important to track the sources of traffic – whether from referrals or social media streams – to understand where your efforts are meeting needs effectively and identify opportunities for further connections that could extend your reach.

Keyword Rankings

  • Rank Trackers: Tools like Ahrefs, SEMrush, and Moz track your website’s ranking for specific keywords. Monitor how your rankings change over time and identify areas for improvement.
  • Search Console: While not as comprehensive as dedicated rank trackers, Search Console provides keyword data and helps you identify keywords driving traffic to your website.


  • Backlink Tools: Popular tools such as Ahrefs and SEMrush can reveal the websites that link to your own site. Evaluate the quality and importance of these backlinks to gauge their influence on your SEO performance.
  • Monitor New and Lost Backlinks: Keep an eye on new sites linking to you, as well as any lost backlinks, which may hurt your search engine ranking.

Technical SEO

  • Google Search Console: Consoles offer valuable information on technical issues such as crawl errors, mobile usability challenges, and site speed. Resolving these issues is essential to ensure that your website can be crawled and indexed by search engines.
  • Website Audit Tools: Tools like Screaming Frog, are useful for scanning your website and detecting technical problems such as broken links, absent alt text, and duplicated content.

Other Metrics

  • Social Media Engagement: Keep an eye on your social media engagement to see how it impacts website traffic and audience interaction. 
  • Brand Mentions: Keep track of brand mentions online, including both positive and negative feedback. 
  • Conversion Rates: Monitor conversion rates to measure the success of your SEO strategies in achieving business objectives such as generating leads or driving sales.