01
Opens with them
The first line is about the prospect, not your company — the difference between a read and a delete.
Write a cold email people actually answer
Get five subject lines, a tight 90–120 word email that opens with the prospect (not you), and a follow-up — built around one pain and one clear ask.
Overview
What this prompt does
Most cold emails fail because they talk about the sender. This one opens with the prospect’s world and offers a single, specific reason to reply.
You also get subject lines and a follow-up, so the whole first touch is ready to send.
Best for
Founders and BDRs doing targeted outreach who want replies, not unsubscribes.
The prompt
Fill in the blanks, then copy
Describe who you’re emailing and the pain you solve, then copy the completed prompt into your AI tool.
Click the highlighted blanks and type to complete the prompt, then copy it.
You are a B2B cold-email specialist. Write a short cold email that earns a reply. CONTEXT - My company: YOUR COMPANY - What we do (one line): WHAT YOU DO - Who I'm emailing (role/company): TARGET PERSON OR ROLE - Their likely pain or trigger: THEIR LIKELY PAIN - Proof / result I can point to: PROOF OR RESULT - The single call to action: CALL TO ACTION DELIVER: 5 subject lines (under 6 words, no clickbait); one email of 90–120 words that opens with them (not me), names the pain, offers one specific proof, and ends with a single easy CTA; and one one-line follow-up for no reply. Human, specific, skimmable.
Tip: send to a tight, well-researched list. A great email to the wrong person still fails.
How to use it
From blanks to output in three steps
Describe the target
Add who you're emailing, their likely pain, your proof and one CTA.
Generate the email
Run the prompt for subject lines, the email and a follow-up.
Personalise line one
Add one specific detail about them — it lifts reply rates more than anything else.
Why it works
What makes this prompt effective
02
One clear ask
A single easy CTA beats "book a 30-minute call" every time.
03
Short and skimmable
90–120 words respects their time and gets read on a phone.
Watch out
Common mistakes to avoid
✕
All about you
Leading with your company loses the reader in one line. Open with their world.
✕
Multiple CTAs
Two asks means no action. Keep it to one.
✕
Spray and pray
Great copy to a bad list still fails. Target tightly.
Done-for-you
Want warmer sales conversations?
Makura builds the website, content and SEO that bring qualified leads to you — so your outreach lands on people who already know your name.
Keep going
Related prompts
FAQ
Questions about this prompt
In most regions yes, for B2B, if you identify yourself and offer an opt-out. Check your local rules (e.g. CAN-SPAM, GDPR, the Spam Act in Australia).
Short — 90 to 120 words. Long cold emails rarely get read. The prompt keeps it tight on purpose.
Yes. Most replies come from the follow-up. The prompt gives you a one-liner to send if there’s no response.
We focus on inbound — the website, SEO and content that make prospects come to you — which makes any outbound land warmer.
