01
Structured comparison
Seeing everyone side by side surfaces gaps a gut feel misses.
Find the gaps your competitors leave open
Name your top competitors and get a side-by-side comparison, where each of you wins and loses, the openings you can own, and five prioritised moves for the next 90 days.
Overview
What this prompt does
You can’t out-position competitors you haven’t mapped. This prompt compares you across positioning, offers, content and visibility, then finds the openings.
It ends with a prioritised action list — impact versus effort — so analysis turns into a plan.
Best for
Founders and marketers planning where to compete and where to differentiate.
The prompt
Fill in the blanks, then copy
Add your business, competitors and goal, then copy the completed prompt into your AI tool.
Click the highlighted blanks and type to complete the prompt, then copy it.
You are a market analyst. Run a competitor gap analysis I can act on. CONTEXT - My business: YOUR BUSINESS - Competitors: COMPETITOR A, COMPETITOR B, COMPETITOR C - Market / location: MARKET - My goal: YOUR GOAL DELIVER: a comparison table across positioning, core offers, pricing signals, content/topics, and online visibility (SEO, social, reviews); a list of where competitors win and where they're weak; the openings I can own; and five prioritised moves for the next 90 days, ordered by impact vs effort. Clearly label anything I should verify with real data.
Tip: treat the output as a hypothesis map, then confirm the key claims with real data before you bet on them.
How to use it
From blanks to output in three steps
Name the field
Add your business, up to three competitors, your market and goal.
Generate the map
Run the prompt for a comparison table, gaps and prioritised moves.
Verify and act
Confirm the flagged claims with real data, then start with the top move.
Why it works
What makes this prompt effective
02
Opportunity-focused
It points to where competitors are weak — the openings you can own.
03
Prioritised, not endless
Five ranked moves beat a 40-point list you'll never start.
Watch out
Common mistakes to avoid
✕
Trusting it blindly
AI can approximate but not measure. Verify visibility and pricing claims with real data.
✕
Copying competitors
Matching them makes you a worse version of them. Use gaps to differentiate.
✕
Analysis with no action
A map you don't act on is trivia. Start the top move this week.
Done-for-you
Want reporting that runs itself?
Makura sets up the tracking, dashboards and automated reporting so clear numbers land in your inbox on time, every month.
Keep going
Related prompts
FAQ
Questions about this prompt
It reflects typical patterns and public knowledge, not live measurement. The prompt flags what to verify with real tools before you act.
Three is the sweet spot — enough to see patterns without diluting focus.
Traffic and keyword visibility (Ahrefs/Semrush), current pricing, and recent content. The prompt marks these as check-with-data.
Yes — competitive and keyword strategy, then execution, is exactly what our SEO service does.
