So, you’ve got a great business idea, a killer product, and maybe even a website. But are you really visible to would-be customers in your immediate vicinity? Enter the Google Business Profile, (ex-Google My Business): your secret weapon for conquering the local search results.
This guide will walk you through creating an appealing Google Business Profile to attract new customers and make your business thrive. Let’s dive in!
A Google Business Profile is something that no local business can really do without if they want to make it big today. It helps one increase visibility massively, making them show at the top in the search results of local businesses that a potential customer is looking for using Google, Google Maps, and even voice with Google Assistant. This increased visibility will translate into more foot traffic and website visits.
Besides, Google Business Profile is a free yet powerful marketing platform. It gives one an open avenue to market their business to more people, thereby connecting them to potential customers. Your chances of finding that customer increase manifold as, after all, the customer gets the exact, up-to-date address, phone number, hours of operation, and website for immediate contact.
A good profile will help in gaining trust and credibility among potential customers. Positive reviews and high ratings on your profile help go a long way in deciding for the customer why to choose your business over others. Moreover, the Q&A section and messaging features allow for direct interactions with the customer to answer questions and clear any doubts they may have.
Last but not least, a Google Business Profile gives you insight into how your customers are behaving. You will be able to understand what works and what needs improvement by tracking website clicks, phone calls, and requests for directions among other key metrics. This helps you with a data-driven approach to refining your marketing strategies and working on your online presence for maximum impact, also local seo services helps to boost google business profile
2.1 Business Information:
2.2 Business Description:
Keep it short, interesting, and informative, including keywords that potential customers might use to find your business. Mention your USPs.
2.3 Hours of Operation:
Set the accurate regular hours of operation for your business. Specify special hours for holidays or weekends.
2.4 Website
Link to your official website. Add High-Quality Photos and Videos:
Follow these steps and add these pro tips to your strategy for a potent Google Business Profile that sends local customers to your doorstep. So, what are you waiting for? Get optimizing today!
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