Published 20, Sep 2023

Digital marketing and it’s history in Nepal

Numerous digital organizations work to change the landscape of digital marketing in Nepal by enhancing the satisfaction of their clients, converting site visitors into buyers, and fostering strong customer loyalty. For all the businesses salivating over increased brand recognition, increased sales, and foretold profits today, digital marketing in Nepal has emerged as the promised Messiah. Additionally, the term ‘Digital marketing’ became prominent in Nepal during the late 2000s. Today, with the rise of digital appliance use we can also witness a rapid rise in digital marketing. Digital marketers work to engage with their target audience through content marketing, email marketing, and affiliate marketing while also utilizing SEO, SEM, and SMM. But what are these terms? SEO? SEM? Why is digital marketing significant and how does it work? Let’s check out more on this below.

What really is digital marketing?

Digital marketing simply refers to any type of online or offline marketing. Yes, offline.

Offline digital marketing? Does that even exist? Well, Offline digital marketing is in fact the pioneer in digital marketing. How? A good example of offline digital marketing is TV and radio advertisements. Although TV and radios are digital devices, one does not have to be connected to the internet (stay online). Therefore, all marketing initiatives that make use of an electronic device or the internet fall under the category of digital marketing. Okay, so how does digital marketing work?

Digital marketing functionality:

Digital marketing is the method by which companies market and sell their goods and services to potential clients and customers. To engage with both present and potential customers, businesses use different mediums of digital marketing such as search engines, social media, email, and websites. For instance, in Nepal, online shopping portals like Daraz use online channels like social media, SEO, and mobile apps for selling their products. Thus, Daraz uses digital marketing for sales, customer engagement, and more.

Types of digital marketing

There are many many types of digital marketing but for your reference, we have mentioned the popular 5 types of digital marketing below:

1. Content Marketing :

Content marketing is the act of providing information that can help people solve their issues or satisfy their desires in high demand. This strategy entails providing your audience with answers to their queries by spreading insightful information. Blogs, social media, emails, and other platforms can all be used for it.

Additionally, One can win the trust of the public when one’s brand delivers to the public excellent and helpful content. Gradually, when customers need to make a choice, they will turn to your enterprises since they will assume a position of authority in the market. And that is the main focus of content marketing. Digital marketing experts use blog posts, ebooks, infographics, movies, quizzes, and others for content marketing. You may choose the finest content to persuade your buyer persona to take the actions that you want your marketing campaign to produce by taking three factors into consideration: channel, format, and genre.

2. SEO:

Your audience must be able to find your content once you start producing it for your business. Did you know? SEO (search engine optimization) can rank your work among the top results on search engines. 32.5 % of traffic is generated by the initial organic Google search. And organic search generates 51% of all website traffic. As a result of an effective SEO, someone who is actively looking for what you have to offer will find your website. Knowing the search terms that the audience might use will help the SEO be more effective. Your content shall revolve around these keywords. Why? well, the sites listed on Google’s first-page share 91.5% of all web traffic, according to the Search Engine Journal. The type of traffic you attract organically is that which is found through queries on search engines like Google or Bing.

3. SMM (Social Media Marketing):

SMM, or social media marketing, is a strategy that uses social media to advertise a brand, item, or piece of content. In SMM, you can pay to produce advertisements or publish your content on social media to attract a certain type of audience. Selecting the social network that is best for your persona, brand, product/service, or content is crucial. The capacity to communicate with your audience and the ability to become closer to them are some of the finest benefits of social media marketing. In addition, when others share your work on SMM, you could get validation from them. Likewise, you can directly communicate with your audience through your social media channels. However, because it demands frequent interaction, it’s crucial to maintain them under constant observation and update.

4. Email marketing:

Do you also get constant emails from content creators, bloggers, and service providers almost every day? There is a live example of email marketing. Email marketing is one of the foremost effective styles of Digital Marketing. If you utilize it strategically, you’ll reach significant results. the simplest way to accomplish this is to update your subscribers with useful and relevant content. Promoting products and services is additionally a good strategy, as long as you respect the audience’s privacy and don’t send spam. Furthermore, emails also are an immediate channel to speak with your clients. Even though many emails are sent every day, some still believe that email marketing is obsolete. It is actually among the most successful forms of digital marketing. Strategic usage of it could lead to important outcomes.

5. Affiliate Marketing:

In affiliate marketing, content creators are paid a commission for each sale of a good or service they generate. The content creators are responsible for creating top-notch content for a particular product or service and promoting its sales. They produce their own unique, pertinent content and use a link to mention or recommend a business or product. A business will pay them for each sale if a member of their audience clicks to buy. The main benefit of affiliate marketing is that you won’t need a large audience because you’ll be able to connect with a community that content creators have already established. You should choose producers who are compatible with your services and products, much like in social media marketing. One form of a content provider that might be employed in this kind of marketing is a digital influencer.

How can digital marketing help me?

  • Promotes global reach of your business
  • Marketing is expensive but not digital marketing.
  • Digital marketing focuses on effective targeting of the audience.
  • You have the records of your analytics and optimization
  • Helps your business increase customer loyalty with frequent communications.
  • It can engage your customer.
  • Digital marketing can also help you gain brand credibility.


To sum up, when it comes to succeeding in digital marketing in Nepal, companies, startups, and small enterprises all put time and effort into gaining advantages and raising their standing. One could argue that digital marketing in Nepal is still in its infancy because so few people in Nepal, particularly in the countryside, are familiar with it. When it comes to achieving high-performance figures in the context of digital marketing in Nepal, agencies and marketers are all working towards it. In fact, these businesses would prefer to reap benefits by combining tried-and-true methods with fresh, creative ideas. All we can say is that with more targeted planning and strategy, digital marketing in Nepal is improving.