SEO · AEO · Local SEO · Since 2013

SEO Services in Nepal That Help Your Business Get Found in Google Search and AI Answers

Ranking on Google is only part of the journey. Your customers are also using chatbots, voice search, and AI-powered summaries to find information, discover businesses, and make decisions.We help your business get found across Google, AI answers, and local search with strategies built around real people not just algorithms.

Instant report just after entering your URL. No lock-in obligations. Plans from 35000/ month

Trusted by businesses acrossNepal, Australia, the USA, India and Japan

2013Operating since
30In-house team
5Markets served
9Documented AI citations
1,000+Keywords ranked

Brands we run search for across Nepal, Australia and the USA

  • NAMAS Adventure
  • Varicon
  • 360 Education
  • Chilli Promotions
  • Seed Financial Academy
  • Adelaide A1 Auto Removals
  • Mercy Education
  • Promoshop
  • Asian Batteries Limited
  • Wellness World
  • Global Holidays Adventure
  • Flights Nepal
  • Doko Tours
Proof, not promises

Our Work is Appearing in AI-Powered Answers

Answer Engine Optimisation(AEO) is easy to sell and hard to do. These are unedited screenshots of live search results of Makura’s clients and Makura Creations in AI-powered answers. Our work has AI citations for buyer-intent searches. Explore results for each industry and open any screenshot to see how brands are appearing in AI-powered answers and source citations.

Sector
NepalAgency & marketing
01

A buyer asks

ai seo agency in nepal

02

Google answers

Makura Creations is not only cited in the very first sentence of Google’s AI Overview, but is also listed first under “Notable AI SEO Providers in Nepal”, while ranking #1 in Google Search for AI SEO providers in Nepal.

03

What that means

We sell AEO because we proved it on ourselves before selling it to anyone. This is one of the major queries from our buyers.

Makura Creations Makura Creations Us
AustraliaAutomotive
01

A buyer asks

byd wrecker adelaide

02

Google answers

AI Overview answers by naming and linking a single business – Adelaide A1 Auto Removals. It then shows their profile and their page below.

03

What that means

On a query like this, the buyer never reaches a comparison page. The AI conveniently takes you there, and there is one name for you.

Adelaide A1 Auto Removals Adelaide A1 Auto Removals Named + linked
NepalEducation
01

A buyer asks

NEB Class 12 Exam Routine 2084

02

Google answers

360 Education is the only cited source for the direct answer to this question on AI Overview. The source is cited in the opening statement.

03

What that means

A query with enormous seasonal volume in Nepal was answered by our client. Every student was checking their exam date during that time.

360 Education 360 Education Top source
NepalTravel & tourism
01

A buyer asks

how much does it cost to climb mount everest

02

Google answers

A full cost breakdown is given in the table, and the source cited isNAMAS Adventureon AI Overview.

03

What that means

This is the question asked mostly by the people who have confirmed that they want to climb. NAMAS Adventures appears in the search results when a potential customer’s next step is to find a reliable operator.

NAMAS Adventure NAMAS Adventure Cited
NepalTravel & tourism
01

A buyer asks

annapurna iv expedition

02

Google answers

Elevation and location are both attributed inline to NAMAS Adventure — and their page ranks first organically underneath.

03

What that means

Google treats our client as the authority for the mountain’s own facts. That is the strongest position AEO can buy.

NAMAS Adventure NAMAS Adventure Cited + #1
AustraliaRetail & ecommerce
01

A buyer asks

suggest me some promotional product company in australia

02

Google answers

Two of our clients are recommended by name in one shortlist — Chilli Promotions and Promoshop — each with its own citation.

03

What that means

The buyer asked to be told who to use. Google named our clients, twice, before they had clicked anything.

Chilli Promotions & Promoshop Chilli Promotions & Promoshop Both cited
NepalTravel & tourism
01

A buyer asks

kathmandu to birgunj flight ticket price

02

Google answers

The fare range is NPR 3,700 to NPR 6,000, according to Flights Nepal. That number is the whole answer to the question in AI Overview.

03

What that means

When your client owns the single number a searcher came for, you own the query, not just a link on it.

Flights Nepal Flights Nepal Cited
AustraliaHealth & wellness
01

A buyer asks

lymphatic drainage before and after

02

Google answers

wellnessworld.com.au is carried in the sources for Google’s AI Mode answer the conversational surface, not the AI Overview.

03

What that means

The same SEO and AEO work can help your brand appear across different Google AI search experiences, for example, in both AI overview and conversational answers.

Wellness World Wellness World AI Mode
InternationalRetail & ecommerce
01

A buyer asks

Answer Engine Optimization for Ecommerce

02

Google answers

Makura Creations, a Nepal-based digital agency, appeared as a source alongside international platforms such as Salsify and Vizby in search results for a globally relevant English query.

03

What that means

This wasn’t a local SEO win. A Nepal-based company was earning citations alongside international SaaS brands for a global search query.

Makura Creations Makura Creations Us
Full screenshot: “ai seo agency in nepal”
“ai seo agency in nepal”Makura Creations · 1 of 9
Full screenshot: “byd wrecker adelaide”
“byd wrecker adelaide”Adelaide A1 Auto Removals · 2 of 9
Full screenshot: “NEB Class 12 Exam Routine 2084”
“NEB Class 12 Exam Routine 2084”360 Education · 3 of 9
Full screenshot: “how much does it cost to climb mount everest”
“how much does it cost to climb mount everest”NAMAS Adventure · 4 of 9
Full screenshot: “annapurna iv expedition”
“annapurna iv expedition”NAMAS Adventure · 5 of 9
Full screenshot: “suggest me some promotional product company in australia”
“suggest me some promotional product company in australia”Chilli Promotions & Promoshop · 6 of 9
Full screenshot: “kathmandu to birgunj flight ticket price”
“kathmandu to birgunj flight ticket price”Flights Nepal · 7 of 9
Full screenshot: “lymphatic drainage before and after”
“lymphatic drainage before and after”Wellness World · 8 of 9
Full screenshot: “Answer Engine Optimization for Ecommerce”
“Answer Engine Optimization for Ecommerce”Makura Creations · 9 of 9

Read these honestly. These examples are AI Overview results captured from live Google searches. AI-generated answers can vary by user, location, search context, and time, so a citation should be viewed as evidence of visibility, not a permanent placement. The goal of the Answer track is to build and maintain this kind of visibility consistently over time.

Your turn

Is AI naming your competitors instead of you?

Book a 30-minute consultation to assess where your business currently appears in Google’s AI answers and identify opportunities to strengthen your visibility and earn relevant citations.

Getting traffic but not enough leads?

You might be facing one or more of these:

  • Not ranking for your most valuable keywords
  • Traffic arrives but enquiries do not
  • Technical SEO issues limiting visibility
  • Plenty of content but no visibility
  • Losing potential customers to competitors
  • Missing from local and map searches
  • Never being named when buyers ask AI who to use

We find what is holding your site back, then build the strategy around fixing it.

Featured case studies

SEO case studies: Real work. Measurable results. Clear evidence.

Every claim featured below is backed by a detailed case study page , including the methodology, strategy, and measurable outcomes.

View all case studies
The 360 Education website shown on desktop, laptop, tablet and phone 20 months
360 Education logo

360 Education

Education · Nepal

1 → 72Ranked keywords
+625%Monthly active users
23,000MAU, up from 3,100
297K+Search impressions

Now the single cited source in Google’s AI answer for the NEB Class 12 exam routine one of the highest-volume seasonal queries in Nepal.

Read the 360 Education case study
The Nepal Travel Adventure website shown on desktop, laptop, tablet and phone 2 years
Nepal Travel Adventure logo

Nepal Travel Adventure

Travel · Nepal

#1Everest Base Camp Trekking
10.7KMonthly visitors
1,000+Ranked keywords
+30%Bookings year on year

Enquiries doubled and bookings rose 30% year on year, from a standing start in one of Nepal’s most contested categories.

Read the Nepal Travel Adventure case study
The Lambda Payments website shown on desktop, laptop, tablet and phone 6 months
Lambda Payments logo

Lambda Payments

Fintech · USA

0 → 504Monthly organic visits
252Ranked keywords
70% → 17%Bounce rate
0 → 11Domain authority

From no website at all to a ranking, converting asset in six months built and optimised by the same in-house team.

Read the Lambda Payments case study
The Varicon website shown on desktop, laptop, tablet and phone Ongoing
Varicon logo

Varicon

Technology · Australia

+81%Organic traffic
−70%Bounce rate

Competitive international B2B terms won from a standing start, through comparison content and a full crawl and indexation clean-up.

Read the Varicon case study
How we work

Our SEO approach: Search + Answer + Automate

Ranking on Google is necessary but no longer sufficient. Buyers now move between traditional search and AI assistants, and each requires a different approach to visibility. That’s why every Makura engagement works across three tracks at once: Search, Answer, and Automate.

Track 01

Search

Technical SEO, site architecture, content built around real buyer intent, and authority building.

Technical SEOKeyword strategyOn-pageContentLink buildingLocal SEO

What changes for youYou rank in Google’s organic results for the keywords that actually produce enquiries.

Track 02

Answer

Answer Engine Optimisation and Generative Engine Optimisation: entity definition, structured data, question-led content and citation building, so AI systems can read, trust and quote you.

Entity definitionSchemaQuestion-led contentCitation buildingAI visibility tracking

What changes for youChatGPT, Perplexity, Gemini and Google’s AI Overviews name your brand when buyers ask what to choose. More on our AEO service →

Track 03

Automate

AI systems built by our own development team — automated reporting, content operations, lead routing and internal tooling.

Automated reportingContent opsLead routingInternal tooling

What changes for youThe pipeline runs with less manual effort, and your team sees performance without waiting for a monthly deck.

The work compounds

Content and structure built for AI answers also strengthens conventional rankings. You are not paying twice.

The window is open now

Very few agencies in this market are doing AEO properly. Brands that establish themselves as cited sources this year will be difficult to displace later.

We build what we recommend

Makura is a development company as well as a marketing one. When the answer is a tool, an automation or a rebuilt page template, we build it rather than adding it to your to-do list.

Our stack

The SEO tools we use, and the AI engines we optimise for.

Every tool below is included in your SEO plan- no separate tool charges, and you get access to the platforms we use to manage and measure your SEO.

Answer engines

Where your buyers now ask

We structure your content, schema, and entity signals so each of these can read, trust, and quote your business.

ChatGPT · Claude · Gemini · Perplexity · Copilot · Grok · Google AI Overviews

10 priority AI queries tracked on Growth30 on AI Authority

SEO stack

What we run your account on

The same professional tooling on every plan the tier changes the volume of work, not the quality of the instruments.

  • SemrushKeyword and rank research
  • Screaming FrogTechnical crawl audits
  • BrightLocalLocal rankings and citations
  • Search ConsoleIndexing and real query data
  • Analytics 4Traffic and conversions
  • Tag ManagerEvent and goal tracking
  • UbersuggestContent and keyword ideas
  • SpyFuCompetitor search history
Every licence included Logins to all of it
Engagement timeline

Your first 12 months of SEO with Makura

A structured 12-month programme that starts with a clear baseline in Week 1, giving us a measurable starting point to track progress, results, and growth throughout the engagement. The timeline depends on timely approvals. We need site and analytics access in Week 1 and content approvals within five working days. Delays in approval move the timeline, not the fee.

Weeks 1–2

Baseline

Access, technical audit, keyword and AI-query mapping, analytics, and AI visibility baseline recorded so progress is measurable.

Months 1–2

Foundations

Technical fixes, site structure, schema and entity groundwork, and the first priority service pages published.

Months 3–6

Rollout

Content across priority clusters, question-led AEO content, Google Business Profile work and the first authority building. Early rankings typically begin to move here.

Months 7–9

Expansion

Secondary and industry-specific keywords, deeper citation building, and the first AI automation build on the AI Authority plan.

Months 10–12

Consolidation

Conversion-rate work on the pages that now rank, consolidation of AI citations, and a strategy reset for the next phase.

This moves at the speed of approvals. The timeline assumes site and analytics access within the first week and content approvals within five working days. Delays in approval move the timeline, not the fee.

Investment

SEO packages and pricing in Nepal

Three plans, built around your needs, not cookie-cutter packages. The difference between them is volume and depth of work, not the effort or expertise behind it. A named senior strategist leads every account regardless of the plan you choose.

Foundation

NPR 35,000/mo

Small and local businesses establishing a search presence for the first time.

  • 2 blog and resource posts a month
  • 1 service or landing page built and optimised
  • Quarterly technical audit and fixes
  • Schema and FAQ groundwork
  • Local SEO and Google Business Profile
  • Monthly written report
  • Named senior strategist
  • AI visibility tracking
  • Backlink acquisition
Start with Foundation

AI Authority

NPR 120,000/mo

Market leaders who intend to own both search results and AI answers in their category.

  • 8 blog and resource posts a month
  • 4 service or landing pages built and optimised
  • Monthly technical plus continuous monitoring
  • Full AEO plus reported AI visibility
  • AI visibility tracking 30 priority queries
  • 10 backlinks acquired a month
  • Local SEO and Google Business Profile
  • One AI automation build per quarter
  • Monthly report plus fortnightly call
Start with AI Authority

All prices exclusive of VAT. All prices are exclusive of VAT. Every SEO tool, licence, and reporting platform is included there are no separate tool charges, and you get access to everything we use on your account. Any paid advertising spend is billed and agreed in advance. The initial term is six months, followed by a rolling monthly agreement with 30 days’ notice.

Not sure which plan fits? Start with the free SEO audit or talk to a strategist.

Straight answers

What we commit to and what we won’t do

The second list is the more useful one. It gives a clearer picture of how we work and what clients can expect from the SEO process.

We commit to this in writing

  • A named senior strategist leads your account.The person who plans your work is the person who runs it, for the length of the engagement. No handover to a junior once the proposal is signed.
  • Your accounts stay yours.Google Analytics, Search Console and every tool profile are created in your name. If we part ways you keep all of it, including the data history.
  • A written report every month.Rankings, traffic, AI visibility and enquiries, reported against the baseline recorded in week one.
  • Tooling is included.You get logins to everything we use on your account, at no separate charge.

What we will not do

  • Promise a #1 ranking or a guaranteed traffic figure by a fixed date.Nobody controls Google’s results. An agency that guarantees them is either guessing or planning to move the goalposts later.
  • Buy links from private blog networks or expired domains.It works until it does not, and the penalty lands on your domain, not ours.
  • Report vanity metrics.If impressions rise and enquiries do not, we treat that as a problem to solve, not a result to celebrate.
  • Charge separately for tools you cannot access.If you are paying for it, you can log into it.
Why Makura

Makura, an SEO agency with an in-house team

Makura is an SEO agency in Nepal with a 30-plus-person in-house team across strategy, SEO and content, design, and software development. Based in Lalitpur, Kathmandu Valley, with a presence in Fort Worth, Texas, the company has been building digital products since 2013.

CapabilityMakura CreationsTypical SEO agencyHiring in-house
Google rankingsCore serviceCore serviceDepends on the hire
Cited in ChatGPT and AI OverviewsCore service, with proofRarely offeredUnlikely
Content, design and development in one teamYes — 30 people in-houseUsually outsourcedNo
AI automation of marketing operationsIncluded on AI AuthorityNoNo
Monthly costFrom NPR 35,000Varies widelySalary, tools and management time

One team, not a chain of freelancers. One team, not a chain of freelancers. Strategy, content, design, and development all revolve around an in-house team; nothing waits for external work. We deliver for clients in the United States and Australia at Nepal-based cost structures.

Client testimonials

What our SEO clients say

Real businesses, real results. Here is what our clients say.

View more reviews

IME Travels

★★★★★

In this competitive market, it is tough to rank on Google’s 1st page but this difficult process became simple with Makura Creations.
BS

Binod Sapkota

CEO

NAMAS ADVENTURE

★★★★★

They have been helping us grow our business and improve our online presence with their digital marketing support.
BG

Bisesh Gurung

Founder

Frequently Asked Questions (FAQs)

SEO Services in Nepal: Your Questions Answered

Here are answers to the questions we hear most often. Have a question that isn’t covered here? Ask us directly no sales pitch, just a straight answer.

After how long can we see SEO results?

SEO is a long-term process rather than an instant fix. Some improvements can appear within the first few months, while meaningful growth usually takes longer. The timeline depends on your starting point, competition, technical condition, content, and the work required.

How much does SEO cost in Nepal?

SEO pricing varies depending on the level of support required. Our SEO plans are structured around the volume and depth of work, with pricing clearly outlined for each plan.

What is included in your SEO packages?

Our packages cover the SEO work required for your selected plan, including strategy, keyword research, technical SEO, content, reporting, and ongoing work across search and AI visibility where relevant. The exact scope depends on the plan.

Do you guarantee rankings?

We focus on sustainable results rather than fixed ranking guarantees. So, search rankings depend on factors outside any agency’s control, including Google’s algorithms, competitors, search behaviour, and industry changes. We focus on the work and measurable improvements rather than promising a specific ranking.

How do you measure SEO success?

We look at more than whether your website is ranking on Google. We track how visible your website is for important searches, track growth in relevant organic traffic, engagement on key pages, and actions such as enquiries, bookings, or sales. Results are measured based on a baseline established at the beginning of the engagement, giving you a clear view of progress and the contribution SEO is making to your business over time.

What is AEO, and does it really matter?

AEO, or Answer Engine Optimisation, focuses on making content easier for AI-powered search systems to understand, retrieve, and cite. AI search is still evolving, so no agency can guarantee citations or permanent visibility. We treat AEO as an extension of search visibility and measure it through observable results.

Why cannot I hire someone in-house for SEO for my company?

An in-house hire gives you a dedicated person, but SEO often involves several areas, including strategy, content, technical SEO, design, development, and analytics. An agency can provide access to a broader team and specialised tools, and you don’t have to bear the cost of building all those capabilities internally.

Who actually handles SEO work?

Your work is handled by our in-house team across strategy, SEO, content, design, and software development. A named senior strategist leads each account and coordinates the work across the relevant team members.

Do you need coding for SEO?

Not every SEO task requires coding, but technical SEO can involve development work. Issues involving site structure, performance, JavaScript, schema, indexing, or other technical elements may require developer support, which is why having development expertise alongside SEO can be useful.

Do you only work with businesses in Nepal?

No. Although Makura is based in Nepal, we also work with clients in international markets, including the United States and Australia.

Is the free SEO audit really free?

Yes. The initial SEO audit is free, with no obligation to purchase an SEO package. It provides an overview of your website’s current search performance and areas that may need attention.
Next step

A 30-minute call and a clear SEO plan

Confirm your priority keywords, agree on the plan, and set a start date, or begin with the free SEO audit and see where your SEO stands before deciding on your plan.

Nepal office

Pulchowk, Lalitpur 44600

Six-month initial term, then rolling monthly.

Chat with us

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