360 Education

360 Education approached Makura Creations in 2024 to upgrade their outdated website into a modern, student-focused, and lead-generating platform. While the consultancy had a strong offline reputation, their digital presence lacked clarity, engagement, and conversion strength.

We also extended our collaboration to SEO and social media management, both of which continue to show strong performance metrics.

360 Education

Scope of Work

UI/UX
Frontend Development
Backend Development
Content Writing
SEO

360 Education

About the Client

360 Education Solutions Pvt. Ltd. is a premier education consultancy offering end-to-end guidance for students planning to study abroad. From university selection and career counseling to test preparation, visa facilitation, and pre departure briefings, they cover the entire journey

They also organize student interaction events with university representatives to provide clarity and confidence to students and parents alike. Their core audience includes students, parents, educators, and partner institutions across Nepal and beyond

Technologies we used for 360 Education

Scroll to Conclusion

UI/UX

After/Post in-depth benchmarking of high performing websites, a modern student friendly attention captivating website was designed to replace old websites. The website particularly focused on creating a clean and easy navigable mobile first design to improve student access across multiple devices. Architecture design specially focused on including trustworthy elements to drive students to CTAs with an Easy-to-scan content structure.

Challenge

360 Educations old website was not tech friendly, plagued with responsive issues and excessive use of JS Script. The design and user interface of the old website was the leading cause of low engagement and high drop-off rates. Websites cluttered navigation layout made it difficult to search for students to seek solutions they needed. Additionally, cluttered navigation caused error and buggy mobile experience causing redirection to competitor websites.

Solution

360 Education’s website was rebuilt from the ground up, addressing the core issues that were holding the platform back. The new architecture was designed to scale as the business grows, with faster load times and a leaner codebase free from unnecessary plugins. The redesign was centred around elements of the student experience. A clean, modern interface was built to perform seamlessly across mobile and desktop, making it easy for students to find what they needed without friction. A simple and intuitive content management system was put in place, allowing the 360 Education team to update and manage content independently without requiring developer support. The website also featured an optimized SEO performance with strategic placement of conversion forms to help students solve their problems/queries.

Website Design and Development

We transformed 360 Education’s outdated website into a modern, conversion-focused platform tailored for today’s students and parents. The new site features a sleek UI, lead capture forms, mobile responsiveness, and seamless Zoho CRM integration. Designed with Gen Z in mind, the site supports user registration, search functionality, and smart analytics reporting. Built on a scalable CMS, it now serves as a powerful tool for outreach, lead generation, and digital brand presence. The backend architecture was engineered to allow future service expansion and migration without need for a complete redesign. The solid technical foundation allowed the platform to run consistent digital marketing and SEO initiatives to improve online presence

Challenge

The high drop rates and redirection to competitor websites was primarily caused by slow loading speed of the website. The unscalable structure of the website led to decrease in Unresponsiveness and difficulties in management of the website damaging the student journey in the website. The site architecture was failing to support future growth causing lags and problems for visitors on mobile devices.

Solution

Transformation of 360 Education’s old website into a sleek modern design appealing to newer generations started with a development of responsive mobile & desktop platform optimised for student journey. We created a fast-loading interface and easy content management system allowing students to easily navigate to solutions they intended to investigate. The scalable backend structure allowed for future growth and optimized performance of SEO with strategic placement of conversion CTAs to allow students to easily solve their queries

Search Engine Optimization

We employed a comprehensive student focused SEO strategy to improve sustainable organic growth with optimized site architecture, SEO-friendly URLs, and keyword-rich content. We consistently published valuable guidance contents positioning 360 Education as thought leaders in the education industry. The regular content solutions steadily improved domain authority and increased rankings in major search engines. The strategic plan showcased measurable results in search ranks within a few weeks of website launch

Challenge

360 Education industry experience was not reflected in their online presence as the SEO optimization lacked structured URLS, and student-centric search engine focus. The organic site traffic growth was negligible because the student focused solution was not optimised in on-page and off-page contents of the old website

Solution

The launch of a student friendly website started continuous optimization of website content for improving SEO & organic growth. The efforts to translate 360 Education’s decades of experience into digital traffic involved proper site architecture restyling to include SEO-friendly URLS & structures. The next stage included a keyword-focused content implementation to drive students to queries and problems they faced during their study abroad application to increase engagement time and trust towards 360’s service

The Outcome

The launch of the new website in early 2025 marked a major turning point for 360 Education, positioning the brand as a top-tier study abroad consultancy online. Built with a sleek, interactive, and intuitive design, the platform has significantly improved lead generation through targeted CTAs and optimized forms.

The fully responsive website now delivers a smooth mobile experience tailored to Gen Z user behavior, while seamless integration with Zoho CRM ensures leads are automatically captured, tracked, and followed up efficiently.

In addition, advanced analytics tools provide the CEO and leadership team with clear, data-driven insights into visitor behavior and conversion performance, enabling smarter and faster decision-making

“Starting from scratch, the Makura Team dedicated their effort towards 360 Education like it was their own firm. The team scaled past expectations, utilizing innovative approaches and features transforming our website into a powerful online landscape. The strategic approach and dedication of Makura has allowed our project to convert into a tremendous success.”

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