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Biggest Beauty pageant in Nepal
Miss Nepal aimed to revolutionize their 2018 brand, overhaul their website, and create a versatile mobile app to engage a broader audience and facilitate seamless voting processes.
The Miss Nepal pageant holds a significant place in the country’s culture and history, as it is revered as the oldest and largest national beauty pageant. Annually hosted in Kathmandu since its inception in 1994, this event has evolved into a powerful platform that not only empowers women but also serves as an inspiration to people from all walks of life.
A strong digital presence is essential for a national event of this scale. Our goal was to develop a website that not only reflected the prestige of Miss Nepal but also provided an intuitive and engaging experience for visitors. From an outdated design to a modern, high-performance platform, we ensured that the website became the digital face of the event, allowing users to seamlessly access information, view contestant details, and stay updated with event highlights.
Despite being Nepal’s most prestigious beauty pageant, Miss Nepal’s existing website did not reflect its grandeur and significance. The outdated design and lack of modern UI/UX resulted in a poor user experience, causing visitors to disengage quickly. Additionally, important information about the event was not well-organized, making it difficult for audiences to navigate and stay updated.
To align the website with Miss Nepal’s prestigious brand, we completely redesigned its structure, UI/UX, and backend functionalities. The transformation included:
The revamped website successfully provided a compelling digital presence, making it easier for visitors to engage with Miss Nepal’s content.
With the growing importance of digital engagement, we developed the first-ever Miss Nepal mobile application, enabling contestants and audiences to interact with the event like never before. The mobile app streamlined contestant applications and introduced a revolutionary voting system, making participation more accessible to people across Nepal.
For years, Miss Nepal relied on traditional methods for contestant applications and audience voting. Contestants had to submit printed applications, and voting was conducted through limited platforms, restricting audience participation. The organization sought a digital-first solution to streamline both processes, ensuring accessibility and engagement.
Recognizing the need for a mobile-driven solution, we developed the first-ever Miss Nepal mobile application for both iOS and Android. The app featured:
The launch of the mobile application significantly enhanced audience participation and streamlined contestant applications, making Miss Nepal more accessible than ever.
The creation of the mobile application revolutionized the contestant application process, leading to a remarkable increase in the number of applicants. Furthermore, there was a substantial surge in the volume of voters due to the convenience introduced by the new voting method via mobile app.
In addition to these advancements, our comprehensive approach to branding for 2018 resulted in a significant reduction in the bounce rate from customers. The revamped website attracted prolonged engagement from visitors who appreciated its fresh and modern appearance.
As a result, Miss Nepal can now confidently assert itself as Nepal’s premier beauty pageant with pride.
Increament Every Year
Retention Rate
“Strong media presence. Ask and you shall receive. Miss Nepal began a journey to update their branding through print and digital designs. They approached us for help, and we delivered solutions that showcase the prestige of Miss Nepal.”
Listen to the narratives from our valued customers, sharing their journey with us. Explore real experiences, straight from them.
Miss Nepal, being an event observed by millions, we took a huge risk choosing Makura Creations to give us a new identity. We also needed to develop a new mobile application and we were unsure if Makura could deliver. All our concerns were laid to rest after meeting with the Makura team and we are extremely glad with our new look. We have no concerns recommending them to anyone looking for IT solutions.
This product is just the beginning. Meet the rest of our team’s creations by exploring our other offerings.
