01
Topical authority
Covering a topic in clusters signals depth to Google and AI engines, lifting the whole group of pages.
Build a keyword cluster map for your whole site
Go from one seed topic to a full content plan — pillar topics, cluster keywords grouped by intent, the page each maps to, and five quick wins to start this month.
Overview
What this prompt does
Ranking today is about topical authority, not single keywords. Search and AI engines reward sites that cover a topic thoroughly and link it together.
This prompt maps your topic into pillars and clusters, sorts them by search intent, and tells you which page each keyword belongs to — a content plan you can execute.
Best for
Founders and marketers planning a content roadmap who want structure and quick wins instead of a random list of keywords.
The prompt
Fill in the blanks, then copy
Describe your business and seed topic, then copy the completed prompt into your AI tool to get a full cluster map.
Click the highlighted blanks and type to complete the prompt, then copy it.
You are an SEO strategist. Build a keyword and topic-cluster map I can turn into a content plan. CONTEXT - Seed topic: SEED TOPIC - Business type: BUSINESS TYPE - Location / market: LOCATION - Target customer: TARGET CUSTOMER - Main service or product: MAIN SERVICE OR PRODUCT DELIVER: 1. 3–5 pillar topics (broad, high-value themes). 2. For each pillar, 8–12 cluster keywords grouped by intent: Informational, Commercial, Transactional, Local. 3. For each cluster keyword, the best content type and a working title. 4. Which page each maps to — pillar page, new post, or an existing page to update. 5. Five quick-win, low-competition angles to start with this month. Present the clusters as a clear table grouped by pillar, then list the quick wins.
Tip: start with the five quick-win angles — low competition pages build the authority that helps the harder ones rank.
How to use it
From blanks to output in three steps
Describe your business
Add your seed topic, business type, location, customer and main offer.
Generate the map
Run the prompt to get pillars, intent-sorted clusters, and page mapping.
Ship the quick wins
Start with the five low-competition angles, then build out each pillar over time.
Why it works
What makes this prompt effective
02
Intent-sorted
Grouping by informational, commercial, transactional and local shows you what to write and what will convert.
03
A plan, not a list
Every keyword is mapped to a specific page, so the output is an executable roadmap, not a spreadsheet to decode.
Watch out
Common mistakes to avoid
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Chasing volume only
High-volume head terms are brutally competitive. Quick-win clusters build the authority to reach them.
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No internal links
Clusters only work when the pages link to their pillar. Skipping that wastes the structure.
✕
One page per keyword
Near-identical keywords should share one strong page, not five thin ones that compete with each other.
Done-for-you
Want the strategy and the execution?
Makura builds the keyword and cluster strategy, then produces and links the content to earn topical authority in your market.
Keep going
Related prompts
FAQ
Questions about this prompt
A pillar page covering a broad topic, supported by cluster pages that each target a specific sub-topic and link back to the pillar. It signals depth and improves rankings across the group.
Start with three to five pillars. Depth beats breadth — a few well-covered topics outperform many shallow ones. The prompt scopes this for you.
The prompt gives you a strong strategic map from your inputs. Pairing it with a tool like Ahrefs or Semrush to confirm volumes and difficulty makes it even sharper.
Yes — strategy plus execution is what we do, from cluster planning to published, interlinked content and reporting.
