01
Intent-first structure
The brief is organised around what the searcher actually wants, so your article matches the query instead of guessing.
Turn any keyword into a ready-to-write SEO brief
Paste your keyword and topic, and get a complete content brief — titles, meta, a full H2/H3 outline, the questions to answer, and the related terms to include. Stop staring at a blank page.
Overview
What this prompt does
Writing content that ranks starts with a brief, not a blank document. This prompt turns a single keyword into a structured plan your writer (or you) can follow start to finish.
It is built around real search intent — so the article you write actually answers what people are searching for, which is exactly what Google and AI answer engines reward.
Best for
Marketers, founders and writers who publish blog or resource content and want each article to have a real shot at ranking.
The prompt
Fill in the blanks, then copy
Fill in the blanks with your keyword, audience and length, then copy the completed prompt into ChatGPT, Claude or Gemini.
Click the highlighted blanks and type to complete the prompt, then copy it.
You are an expert SEO content strategist. Create a complete, ready-to-write content brief and outline for one article. CONTEXT - Primary keyword: PRIMARY KEYWORD - Working title / topic: TOPIC - Target audience: TARGET AUDIENCE - Search intent: SEARCH INTENT - Target length: WORD COUNT words - Brand / site: BRAND OR URL - Tone of voice: TONE DELIVER, in this order: 1. Three H1/title options — each under 60 characters and containing the primary keyword. 2. A meta description under 155 characters with the keyword and a clear benefit. 3. Search intent + who this article is for (2–3 sentences). 4. A full H2/H3 outline. Under each heading add one line on what it must cover. 5. "People also ask" style questions the article must answer (5–8). 6. 6–10 semantically related keywords and entities to include naturally. 7. Suggested internal links and one primary call to action. Keep it practical and scannable. Do not write the article — just the brief.
Tip: paste the outline back in and ask it to draft one section at a time for best quality.
How to use it
From blanks to output in three steps
Fill in the blanks
Add your primary keyword, topic, audience, intent and target length in the fields above.
Run it in your AI tool
Copy the completed prompt into ChatGPT, Claude or Gemini and let it build the brief.
Write to the outline
Follow the H2/H3 structure and answer every listed question — that is what earns rankings.
Why it works
What makes this prompt effective
02
Snippet & AI ready
The "questions to answer" section maps to People Also Ask and AI answers — the boxes that win clicks.
03
Faster, consistent output
A repeatable brief means every article ships with titles, meta and internal links already planned.
Watch out
Common mistakes to avoid
✕
Skipping search intent
A brief for the wrong intent produces a well-written article that never ranks. Always set the intent field.
✕
One giant keyword
Cramming ten keywords into one page dilutes it. Keep one primary keyword per brief and cluster the rest.
✕
Ignoring the questions
If you skip the People-Also-Ask questions, you leave snippet and AI-answer real estate on the table.
Done-for-you
Want a content engine, not just one brief?
Makura plans, writes and optimises content that ranks and gets cited by AI — briefs, articles, internal linking and reporting, done for you.
Keep going
Related prompts
FAQ
Questions about this prompt
Any capable assistant works — ChatGPT, Claude or Gemini. For long outlines, Claude and GPT-4-class models tend to keep structure best. The prompt is model-agnostic.
No — by design it produces the brief and outline. That keeps quality high: you (or your writer) draft each section against a clear plan instead of accepting a generic first draft.
A blind “write me a blog post” ignores search intent and structure. This brief bakes in keyword targeting, the questions to answer and internal links, so the finished piece can actually rank.
Yes. Content strategy and production is a core Makura service — from keyword research to published, optimised articles.
